Did you know that Hello Kitty is the official mascot of Japan’s Hellosmile campaign?
Hellosmile aims to promote awareness and prevention of cervical cancer, an illness that continues to increase among young women.
The project was launched in conjunction with the ‘Human Conscious:
Love Life, Join Hearts’ campaign, started in 2005 by TOKYO FM (Japanese
The campaign’s main visual depicts an extremely rare profile view of
Hello Kitty’s face, expressing the design concept ‘looking towards a
The United Nations Population Fund (UNFPA) and Hello Kitty will be at Sanrio Times Square
on Thursday May 10 from 6 – 8 pm to celebrate the Hellosmile campaign –
raising awareness for cervical cancer prevention worldwide!